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SaaS customer experience automation platform whose core product is deep, branching marketing-automation workflows, with an optional Pipelines CRM / sales-engagement add-on layered on top of the email marketing plans.

SaaS·Medium complexity·Founded 2003·Full review: Verified 2026-08-18
See alternatives to ActiveCampaign →

Best for

Marketing teams that need sophisticated branching automations, lead/contact scoring, and granular segmentation, and are willing to spend setup time to get there.

Worst for

Solo senders or very small lists wanting the cheapest possible sender — the entry-level Starter plan is capped at 25,000 contacts and gates automation, landing pages, and advanced segmentation behind the Plus tier and above.

Pricing

ModelContact-tiered No source Unverified
Free planNo Source ↗ Verified 2026-08-18
Annual discount19%

Annual billing is paid as one upfront annual charge, not a monthly toggle. The effective discount vs. paying monthly varies by plan at the 1,000-contact anchor, computed directly from ActiveCampaign's own pricing data: Starter ~21% ($180/yr vs. $228 at the $19/mo rate), Plus ~17% ($588/yr vs. $708), Pro ~20% ($948/yr vs. $1,188), Enterprise ~19% ($1,740/yr vs. $2,148). 19% is the approximate average; it is not a single published flat rate.

Source ↗ Verified 2026-08-18

Four contact-tiered plans: Starter, Plus, Pro, Enterprise. Price scales continuously with contact count within each plan (not just a plan-tier jump), read directly from the same pricing data ActiveCampaign's own pricing-page calculator uses (fetched from https://www.activecampaign.com/dist/pricing/fallback/USD.json, the calculator's own data source, confirmed 2026-08-18). Anchor prices at 1,000 contacts, billed monthly: Starter $19/mo, Plus $59/mo, Pro $99/mo, Enterprise $179/mo. Starter is hard-capped at 25,000 contacts; above that, only Plus/Pro/Enterprise are offered (which scale up to enterprise volumes via a 'contact sales' path beyond what is modelled here). Each plan includes a monthly email-send allowance as a multiplier of contacts (Starter 10x, Plus 10x, Pro 12x, Enterprise 15x, confirmed via the pricing page's own displayed text); additional email-send blocks can be purchased separately beyond that allowance. An optional 'Pipelines' CRM add-on (basic CRM, from $49/mo on Plus) and a 'Pipelines & Sales Engagement' add-on (from $85/mo on Plus) layer sales-pipeline/deal tracking on top of any marketing plan — these are not separate primary product tracks, they are paid add-ons to the email marketing plans, which are the primary offering modelled in this file and in the pricing engine.

Official pricing page ↗

Capabilities

Marketing emailYes Source ↗ Verified 2026-08-18
Transactional emailPaid add-on

Sold as a Postmark transactional-email add-on (ActiveCampaign owns Postmark). Confirmed directly in ActiveCampaign's own pricing data feed: 'Postmark' add-on product, from $15/mo for 10,000 emails.

Source ↗ Verified 2026-08-18
SMTP relayPaid add-on

Provided via the same Postmark add-on as transactional email, not the core marketing plans.

Source ↗ Verified 2026-08-18
REST APIYes Source ↗ Verified 2026-08-18
WebhooksYes

Webhook creation/management confirmed in the API reference; automation flows also support a native webhook action.

Source ↗ Verified 2026-08-18
AutomationAdvanced workflow

Branching if/else, goals, date-based triggers, webhook actions and split automations confirmed on Plus and above. Starter is limited to 5 actions per automation (confirmed on the pricing page), a materially more basic tier than Plus/Pro/Enterprise.

Source ↗ Verified 2026-08-18
SegmentationAdvanced

Advanced AND/OR segment groups confirmed from the Plus plan up (ActiveCampaign's own pricing data feed lists 'segment-and-or-groups' as a Plus+ entitlement); Starter segmentation is more limited per the pricing page's own tier comparison.

Source ↗ Verified 2026-08-18
A/B testingYes

Campaign split testing (subject line/content) is a general platform feature, not gated to a specific plan in help documentation. A/B testing inside automation workflows specifically requires Plus or above (per ActiveCampaign's own pricing data feed).

Source ↗ Verified 2026-08-18
SMSPaid add-on

Confirmed as a metered add-on in ActiveCampaign's own pricing data feed: from $21/mo for 1,000 SMS credits.

Source ↗ Verified 2026-08-18
Landing pagesNative

Included from the Plus plan up; not available on Starter (confirmed via ActiveCampaign's own pricing data feed, where the 'landing-pages' entitlement first appears on Plus).

Source ↗ Verified 2026-08-18
FormsYes

Native form builder on all plans; modal/popup forms specifically are gated to Plus and above.

Source ↗ Verified 2026-08-18
Deliverability toolsAdvanced

Vendor markets dedicated IP management, sender authentication, and real-time deliverability monitoring as part of the platform. Rated 'advanced' on the strength of this first-party description; a dedicated methodology page detailing exact tooling scope per tier was not found.

Source ↗ Verified 2026-08-18
Dedicated IPPaid add-on

A dedicated-IP entitlement ('postmark-dedicated-ip') is confirmed in ActiveCampaign's own pricing data feed as part of the Postmark transactional-email add-on. No first-party confirmation was found of a dedicated IP option for core marketing-plan sending specifically; see reports/needs-verification.md.

Source ↗ Verified 2026-08-18

Ecommerce

ShopifyNative

Native Shopify integration confirmed on the ecommerce platform page. A separate 'Shopify Plus' integration tier is gated to Pro/Enterprise per ActiveCampaign's own pricing data feed.

Source ↗ Verified 2026-08-18
WooCommerceNative

Official 'ActiveCampaign for WooCommerce' WordPress plugin, first-party maintained.

Source ↗ Verified 2026-08-18
MagentoNative

Confirmed via a Magento integration entitlement in ActiveCampaign's own pricing data feed, gated to Pro and Enterprise plans.

Source ↗ Verified 2026-08-18
Product recommendationsYes

Described on the ecommerce page as personalized product recommendations based on purchase history.

Source ↗ Verified 2026-08-18
Abandoned cartYes

First-party case study cited on the page claims 3.7x the industry-average cart-recovery rate; treat the specific multiplier as marketing material, not independently verified, but the feature's existence is confirmed.

Source ↗ Verified 2026-08-18
Revenue attributionYes

Confirmed via a 'revenue-attribution' entitlement and an 'ecom-marketing-revenue-report' entitlement in ActiveCampaign's own pricing data feed (Pro/Enterprise for full attribution).

Source ↗ Verified 2026-08-18

Integrations

Count1000+ Source ↗ Verified 2026-08-18
NotableShopify, Woocommerce, Salesforce, Zapier, Postmark, Webflow Source ↗ Verified 2026-08-18

Support

Support channelsEmail, Chat, Community, Knowledge base

Live chat for paying customers is available Mon-Fri 3am-11pm and Sun 6pm-11pm Central Time. A virtual-assistant 'phone call to ActiveCampaign AI support' also exists, but this is an AI assistant line, not traditional human phone support, so 'phone' is not included in the channel list.

Source ↗ Verified 2026-08-18
SLANot verified No source Unverified
Free plan supportNo

Not applicable in the sense of a permanently free plan, since ActiveCampaign has none — only a 14-day trial, during which standard support channels apply.

Source ↗ Verified 2026-08-18

Compliance

GDPR DPAYes Source ↗ Verified 2026-08-18
EU data residencyYes

EU customers are auto-assigned to an EU data center by GEO IP (not user-selectable). Vendor's own Multi-Regional Data Hosting Policy states contact data storage is regional but some processing may still occur in the US and other locations outside the hosting region.

Source ↗ Verified 2026-08-18
SOC 2Yes

SOC 2 Type 2 report available on request via the vendor's Trust Center, under NDA.

Source ↗ Verified 2026-08-18