Brevo

Included on every plan including Free; transactional and marketing sends share the same plan-level sending allowance (e.g. Free's 300 emails/day cap covers both).

'Configure any application to send via Brevo's SMTP servers. Works with WordPress, Magento, and any platform that supports SMTP.' Shares the account's transactional/marketing sending allowance.

Modern REST API with official SDKs (PHP, Python, Node.js, Ruby, Go, Java, C#).

Real-time webhook notifications for opens, clicks, bounces, and deliveries.

Drag-and-drop multi-step workflow builder. Confirmed available on the Free plan for up to 2,000 contacts. Whether Starter carries the same 2,000-contact cap (reported by third-party pricing trackers) or removes it could not be confirmed on a first-party Brevo page in this pass.

Listed as 'Advanced segmentation' on the Starter plan card on brevo.com/pricing/; segmentation scope specific to the Free plan was not separately confirmed.

Listed as a Standard-plan-and-above feature ('A/B testing functionality'); not included on Free or Starter.

Pay-per-credit SMS, no monthly minimum, contract, or expiration date. Usable on every plan including Free; billed separately (credits) from the plan's email price.

Not available on Free ('Available on select Brevo plans'). Standard plan includes 1 landing page per brevo.com/pricing/; higher page allowances on Professional/Enterprise were not independently confirmed.

Subscription, unsubscription, and update-profile forms; available on the Free plan.

Brevo markets a 'Deliverability Center'/score and a DKIM/DMARC/SPF setup wizard per its own blog and third-party reviews, but a first-party feature page precisely enumerating the current tooling could not be located (candidate brevo.com/features/deliverability/ and a help.brevo.com authentication article both returned 404) in this pass. See reports/needs-verification.md.

'Dedicated IPs are only available as add-ons on the Professional and Enterprise plans. One dedicated IP is included in the Enterprise plan by default.' Third-party sources cite roughly $251/year for the add-on, but that price was not confirmed on a first-party Brevo page.

'From WooCommerce to Shopify and PrestaShop, we integrate with all the leading e-commerce and retail platforms.'

Official plugin compatible with Adobe Commerce 2.4 and Magento Open Source 2.3/2.4; syncs contacts, orders, products, and categories.

'Send personalized and dynamic content based on customer's interaction and purchase history' — product recommendations based on shopping behavior and purchase history.

Brevo's ecommerce pages describe purchase-history-based personalization and reporting, but a first-party page precisely describing revenue-attribution methodology could not be verified in this pass. See reports/needs-verification.md.

Phone support is restricted to Professional/Enterprise plans per brevo.com/pricing/ and the pricing-plans help article; email/support-ticket, the help center, and the community forum are listed without plan restriction.

Email support only on the Free plan.

Brevo contractualizes a Data Processing Agreement (DPA) with customers and sub-processors and commits to notifying customers of a personal-data breach within 72 hours.

'Our servers are located in the EU.' Brevo's privacy policy separately notes some data may be transferred outside the EEA (e.g. to the US and India) for specific sub-processing purposes, so this is not an absolute EU-only guarantee for every data flow.

Confirmed via a first-party Brevo integration page stating 'SOC 2 certified and GDPR-compliant data handling.' A dedicated trust-center/security-certifications page enumerating audit scope and type (e.g. Type I vs Type II) could not be located in this pass.