Mailgun

Mailgun's own tagline is 'Transactional Email Delivery Service & API for Developers'; its product pages describe API/SMTP-triggered sending, batch sending, and email logs, with no campaign-management UI, audience/list marketing tools, or drag-and-drop email builder for marketing sends.

Core product — this is what Mailgun is built for.

Pricing page describes the product as 'RESTful email APIs and SMTP relay.'

Listed under every plan as 'Tracking, analytics, and webhooks.'

No marketing-automation workflow builder is described on the Send product page or pricing page; sends are triggered by the customer's own application code, not by a built-in automation engine.

No contact/audience segmentation feature is described. Mailgun 'mailing lists' are an SMTP distribution-list routing feature, not marketing segmentation.

No built-in split-testing tool. Mailgun's own guidance describes a manual workaround — tagging emails with campaign IDs and comparing results after the fact in Analytics — not an automated A/B test feature.

No SMS feature appears on Mailgun's product or pricing pages. Sibling company Sinch sells SMS APIs separately, but SMS is not part of the Mailgun product.

No landing-page builder described anywhere in the product lineup.

No native form builder or hosted opt-in form feature described.

Mailgun Optimize provides inbox placement testing across major mailbox providers, blocklist/reputation monitoring with Google Postmaster Tools and Microsoft SNDS integration, live email preview testing on 100+ clients/devices, and (Enterprise) dedicated deliverability services.

Additional dedicated IPs are $59/IP/month; one dedicated IP is bundled into the $90/mo Scale plan. Not available on Free/Basic/Foundation without the add-on.

No native Shopify app; connects via Zapier to trigger sends (order confirmations, abandoned-cart reminders, welcome emails) from Shopify events.

No WooCommerce integration found on mailgun.com/integrations/ or elsewhere in this pass; absence not positively confirmed by a first-party statement. See reports/needs-verification.md.

No Magento integration found on mailgun.com/integrations/ or elsewhere in this pass; absence not positively confirmed by a first-party statement. See reports/needs-verification.md.

No evidence of this feature found either way. See reports/needs-verification.md.

Mailgun can send an abandoned-cart email when triggered externally (e.g. via the Zapier/Shopify integration), but Mailgun itself has no native cart-abandonment detection; absence of a native feature not positively confirmed by a first-party source. See reports/needs-verification.md.

No information found either way. See reports/needs-verification.md.

Free/Basic/Foundation get ticket (email) support only; live phone and chat support are gated to the Scale plan and above. help.mailgun.com is a public knowledge base available regardless of plan.

Ticket support only on the Free plan.

Mailgun states it provides a pre-drafted DPA for customers to sign to meet GDPR Article 28 requirements.

Pricing page states customers can 'send email through the US or the EU from a single account,' i.e. a selectable EU region/endpoint (api.eu.mailgun.net) at the domain level.

'Sinch Mailgun is SOC 2 Type II and ISO/IEC 27001 Certified.'