SendGrid

Marketing Campaigns is a dedicated first-class product for newsletter/marketing sends.

Email API is a dedicated, first-class product for transactional and bulk sending, sold separately from Marketing Campaigns.

Email API supports both REST API and SMTP relay for sending.

Event Webhooks included on every Email API tier (2 on Essentials, 5 on Pro/Premier).

Marketing Campaigns automation is a UI-built sequential multi-step email series (capped at 10 messages per workflow) with segment-based entry/exit criteria. No branching or conditional-logic canvas was found, so this sits between a single-step autoresponder and an advanced branching workflow builder; classified as visual_builder since it is a UI-configured multi-step series, not a single autoresponder.

List- and segment-based targeting confirmed on both Basic and Advanced plans; no evidence of predictive or AI-driven segmentation was found.

Listed as included on both Basic and Advanced Marketing Campaigns plans.

No native SMS marketing composer inside SendGrid. First-party support article confirms SMS requires a separate Twilio Programmable Messaging integration, and that 'it is not currently possible to use Twilio or Segment features with the contacts stored in your SendGrid database.'

SendGrid markets 'email capture landing page' templates in blog content, but no first-party product or pricing page confirms a dedicated landing-page builder distinct from signup forms. See reports/needs-verification.md.

Signup forms included on every paid tier (1 on trial, 5 on Basic, 15 on Advanced).

Deliverability insights dashboards, reputation/engagement monitoring, and direct ISP peering (Google, Yahoo, Apple, Microsoft) are marketed as core Email API features.

Email API: 1 dedicated IP included from the Pro tier up, not on Essentials. Marketing Campaigns: dedicated IP access is gated to the higher (Advanced/Custom) tier, though the exact tier boundary was described inconsistently across repeated fetches of the same page — treat the Marketing Campaigns half of this claim as less certain than the Email API half.

No SendGrid/Twilio-built Shopify app. 'Sendgrid Tools' in the Shopify App Store is built and published by a third party (Boohead, Inc.); other bridges rely on Zapier/Make connecting to SendGrid's API.

No native WooCommerce plugin from SendGrid/Twilio. Make.com's SendGrid integration page confirms syncing new WooCommerce customers to SendGrid via its automation platform, not a first-party SendGrid integration.

Multiple third-party Magento 2 extensions exist (Aitoc, Land of Coder, Plumrocket, CreativeMinds). A historical SendGrid documentation page referencing an 'official' Magento extension is no longer resolvable (dead CDN link), so no live first-party confirmation of an official integration was found.

No evidence found of a native product-recommendation feature, but absence was not positively confirmed by a first-party source. See reports/needs-verification.md.

SendGrid's own automation documentation lists only list/segment-based entry triggers, with no mention of purchase or cart-abandonment behavioral triggers — but this absence was not positively confirmed by an explicit first-party statement. See reports/needs-verification.md.

No information found either way. See reports/needs-verification.md.

Marketing Campaigns Basic/Advanced pricing page lists 'ticket, chat, phone' support, with Advanced adding guaranteed response times. support.sendgrid.com operates as a public self-serve knowledge base for all users.

Support-channel availability specifically during the 60-day free trial is not stated on the pricing page. See reports/needs-verification.md.

Twilio SendGrid offers an EU Data Residency feature that stores/processes recipient PII, email content, and event data in EU-based data centers. Documentation does not state which pricing tiers include it by default or how it interacts with the Email API vs Marketing Campaigns split — historically SendGrid stated it had no EU data centers, so this is a genuine, relatively recent change.

Twilio Trust Center lists a downloadable Twilio SOC 2 report covering Twilio/SendGrid services.