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Self-hosted bulk email sender that runs on your own server and Amazon SES, priced as a one-time license instead of a subscription.

Self-hosted·High complexity·Founded unknown·Full review: Verified 2026-08-18
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Best for

Technical users and agencies who want to eliminate the per-contact subscription cost of SaaS ESPs and are comfortable managing their own server and SES sender reputation.

Worst for

Non-technical users who need managed deliverability, visual multi-step automation, or a vendor-backed support SLA.

Pricing

ModelFlat license + infrastructure No source Unverified
Free planNo Source ↗ Verified 2026-08-18
Annual discount0%

One-time license, not a subscription — there is no recurring billing to discount.

Source ↗ Verified 2026-08-18

$69 one-time license fee per domain/installation. Ongoing cost is the license amortized over time plus Amazon SES sending fees ($1 per 10,000 emails) plus self-provided web hosting (PHP + MySQL/MariaDB). Optional paid installation service ($79) and AI assistant bundle ($39). Major version upgrades may require a further fee at a fraction of the original license cost; minor updates are free.

Official pricing page ↗

Capabilities

Marketing emailYes Source ↗ Verified 2026-08-18
Transactional emailNone

Sendy is built for bulk/marketing sends via SES; it is not a transactional email API product.

Source ↗ Verified 2026-08-18
SMTP relayVia integration

Sendy is not itself an SMTP relay — it sends through a connected provider (natively Amazon SES, or SendGrid/Mailjet/Elastic Email).

Source ↗ Verified 2026-08-18
REST APIYes

HTTP POST-based API, not strictly RESTful.

Source ↗ Verified 2026-08-18
WebhooksYes

Rules engine can trigger a webhook, e.g. when an autoresponder is sent.

Source ↗ Verified 2026-08-18
AutomationBasic autoresponder

Time-interval drip campaigns, 'send annually', and 'send on date' autoresponders with segment targeting; no visual multi-branch workflow builder.

Source ↗ Verified 2026-08-18
SegmentationBasic

Segment-based targeting and exclusion rules for campaigns and autoresponders.

Source ↗ Verified 2026-08-18
A/B testingNo

Not a built-in feature as of this check; long-requested by users on the official forum.

Source ↗ Verified 2026-08-18
SMSNone Source ↗ Verified 2026-08-18
Landing pagesVia integration

No native landing-page builder; third-party builders (OptimizePress, Growform, Carrd) connect via embed code.

Source ↗ Verified 2026-08-18
FormsYes

Native subscribe-form HTML snippet plus a hosted subscription page URL.

Source ↗ Verified 2026-08-18
Deliverability toolsBasic

Built-in bounce and complaint handling; relies on the connected SES/SMTP provider for sender reputation and inbox-placement tooling.

Source ↗ Verified 2026-08-18
Dedicated IPVia integration

Dedicated sending IPs are a function of the connected SES/SMTP account, not a Sendy feature itself.

Source ↗ Verified 2026-08-18

Ecommerce

ShopifyVia integration

No native Shopify app; connected via third-party automation platforms (Zapier, Make, n8n).

Source ↗ Verified 2026-08-18
WooCommerceVia integration

Third-party WordPress/WooCommerce plugins connect to Sendy's API; not a first-party integration.

Source ↗ Verified 2026-08-18
MagentoVia integration

Third-party plugins connect to Sendy's API; not a first-party integration.

Source ↗ Verified 2026-08-18
Product recommendationsNot verified

No evidence of this feature found, but absence was not positively confirmed by a first-party source. See reports/needs-verification.md.

No source Unverified
Abandoned cartNot verified

No native ecommerce platform sync was found, which would be required for cart-abandonment triggers, but absence was not positively confirmed by a first-party source. See reports/needs-verification.md.

No source Unverified
Revenue attributionNot verified

No information found either way. See reports/needs-verification.md.

No source Unverified

Integrations

CountNot verified Source ↗ Verified 2026-08-18
NotableZapier, Woocommerce, Magento, Wordpress Source ↗ Verified 2026-08-18

Support

Support channelsEmail, Community

Official forum plus direct email; support covers only the latest software version.

Source ↗ Verified 2026-08-18
SLANot verified No source Unverified
Free plan supportNo

Sendy has no free plan — one-time paid license only.

Source ↗ Verified 2026-08-18

Compliance

GDPR DPANot verified

Self-hosted: Sendy Ltd does not process end-customer subscriber data, so a traditional vendor DPA relationship may not apply — but no first-party statement confirming this could be verified. See reports/needs-verification.md.

No source Unverified
EU data residencyYes

Self-hosted architecture: the operator deploys Sendy on their own server, so data residency is entirely determined by where that server is hosted.

Source ↗ Verified 2026-08-18
SOC 2Not verified

No first-party statement found. A SOC 2 report would typically apply to whichever hosting provider the operator chooses, not to Sendy Ltd itself. See reports/needs-verification.md.

No source Unverified