Sendy
https://sendy.coSelf-hosted bulk email sender that runs on your own server and Amazon SES, priced as a one-time license instead of a subscription.
Best for
Technical users and agencies who want to eliminate the per-contact subscription cost of SaaS ESPs and are comfortable managing their own server and SES sender reputation.
Worst for
Non-technical users who need managed deliverability, visual multi-step automation, or a vendor-backed support SLA.
Pricing
| Model | Flat license + infrastructure | No source | Unverified |
|---|---|---|---|
| Free plan | No | Source ↗ | Verified 2026-08-18 |
| Annual discount | 0% One-time license, not a subscription — there is no recurring billing to discount. | Source ↗ | Verified 2026-08-18 |
$69 one-time license fee per domain/installation. Ongoing cost is the license amortized over time plus Amazon SES sending fees ($1 per 10,000 emails) plus self-provided web hosting (PHP + MySQL/MariaDB). Optional paid installation service ($79) and AI assistant bundle ($39). Major version upgrades may require a further fee at a fraction of the original license cost; minor updates are free.
Official pricing page ↗Capabilities
| Marketing email | Yes | Source ↗ | Verified 2026-08-18 |
|---|---|---|---|
| Transactional email | None Sendy is built for bulk/marketing sends via SES; it is not a transactional email API product. | Source ↗ | Verified 2026-08-18 |
| SMTP relay | Via integration Sendy is not itself an SMTP relay — it sends through a connected provider (natively Amazon SES, or SendGrid/Mailjet/Elastic Email). | Source ↗ | Verified 2026-08-18 |
| REST API | Yes HTTP POST-based API, not strictly RESTful. | Source ↗ | Verified 2026-08-18 |
| Webhooks | Yes Rules engine can trigger a webhook, e.g. when an autoresponder is sent. | Source ↗ | Verified 2026-08-18 |
| Automation | Basic autoresponder Time-interval drip campaigns, 'send annually', and 'send on date' autoresponders with segment targeting; no visual multi-branch workflow builder. | Source ↗ | Verified 2026-08-18 |
| Segmentation | Basic Segment-based targeting and exclusion rules for campaigns and autoresponders. | Source ↗ | Verified 2026-08-18 |
| A/B testing | No Not a built-in feature as of this check; long-requested by users on the official forum. | Source ↗ | Verified 2026-08-18 |
| SMS | None | Source ↗ | Verified 2026-08-18 |
| Landing pages | Via integration No native landing-page builder; third-party builders (OptimizePress, Growform, Carrd) connect via embed code. | Source ↗ | Verified 2026-08-18 |
| Forms | Yes Native subscribe-form HTML snippet plus a hosted subscription page URL. | Source ↗ | Verified 2026-08-18 |
| Deliverability tools | Basic Built-in bounce and complaint handling; relies on the connected SES/SMTP provider for sender reputation and inbox-placement tooling. | Source ↗ | Verified 2026-08-18 |
| Dedicated IP | Via integration Dedicated sending IPs are a function of the connected SES/SMTP account, not a Sendy feature itself. | Source ↗ | Verified 2026-08-18 |
Ecommerce
| Shopify | Via integration No native Shopify app; connected via third-party automation platforms (Zapier, Make, n8n). | Source ↗ | Verified 2026-08-18 |
|---|---|---|---|
| WooCommerce | Via integration Third-party WordPress/WooCommerce plugins connect to Sendy's API; not a first-party integration. | Source ↗ | Verified 2026-08-18 |
| Magento | Via integration Third-party plugins connect to Sendy's API; not a first-party integration. | Source ↗ | Verified 2026-08-18 |
| Product recommendations | Not verified No evidence of this feature found, but absence was not positively confirmed by a first-party source. See reports/needs-verification.md. | No source | Unverified |
| Abandoned cart | Not verified No native ecommerce platform sync was found, which would be required for cart-abandonment triggers, but absence was not positively confirmed by a first-party source. See reports/needs-verification.md. | No source | Unverified |
| Revenue attribution | Not verified No information found either way. See reports/needs-verification.md. | No source | Unverified |
Integrations
| Count | Not verified | Source ↗ | Verified 2026-08-18 |
|---|---|---|---|
| Notable | Zapier, Woocommerce, Magento, Wordpress | Source ↗ | Verified 2026-08-18 |
Support
Compliance
| GDPR DPA | Not verified Self-hosted: Sendy Ltd does not process end-customer subscriber data, so a traditional vendor DPA relationship may not apply — but no first-party statement confirming this could be verified. See reports/needs-verification.md. | No source | Unverified |
|---|---|---|---|
| EU data residency | Yes Self-hosted architecture: the operator deploys Sendy on their own server, so data residency is entirely determined by where that server is hosted. | Source ↗ | Verified 2026-08-18 |
| SOC 2 | Not verified No first-party statement found. A SOC 2 report would typically apply to whichever hosting provider the operator chooses, not to Sendy Ltd itself. See reports/needs-verification.md. | No source | Unverified |