Brevo vs Mailchimp
Brevo
A France-based, all-in-one marketing and sales platform (email, SMS, WhatsApp, chat, CRM) that prices its paid plans by monthly email-sending volume rather than contact-list size, with an unusually generous free tier.
SaaS · Send-volume-tiered
Mailchimp
The best-known all-in-one SaaS email marketing platform, aimed at small businesses and ecommerce brands that want automation and integrations without technical setup.
SaaS · Contact-tiered
Capabilities
| Capability | Brevo | Mailchimp |
|---|---|---|
| Marketing email | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| Transactional email | Native Source ↗ Verified 2026-08-18 | Paid add-on Source ↗ Verified 2026-08-18 |
| SMTP relay | Native Source ↗ Verified 2026-08-18 | Paid add-on Source ↗ Verified 2026-08-18 |
| REST API | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| Webhooks | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| Automation | Visual builder Source ↗ Verified 2026-08-18 | Visual builder Source ↗ Verified 2026-08-18 |
| Segmentation | Advanced Source ↗ Verified 2026-08-18 | Advanced Source ↗ Verified 2026-08-18 |
| A/B testing | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| SMS | Native Source ↗ Verified 2026-08-18 | Paid add-on Source ↗ Verified 2026-08-18 |
| Landing pages | Native Source ↗ Verified 2026-08-18 | Native Source ↗ Verified 2026-08-18 |
| Forms | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| Deliverability tools | Not verified No source Unverified | Not verified No source Unverified |
| Dedicated IP | Paid add-on Source ↗ Verified 2026-08-18 | Not verified No source Unverified |