Klaviyo vs Mailchimp
Klaviyo
An ecommerce-first SaaS marketing platform built around a unified customer profile, combining email, SMS/MMS/WhatsApp, and predictive analytics with deep native integrations for Shopify, WooCommerce, and Magento.
SaaS · Contact-tiered
Mailchimp
The best-known all-in-one SaaS email marketing platform, aimed at small businesses and ecommerce brands that want automation and integrations without technical setup.
SaaS · Contact-tiered
Capabilities
| Capability | Klaviyo | Mailchimp |
|---|---|---|
| Marketing email | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| Transactional email | Native Source ↗ Verified 2026-08-18 | Paid add-on Source ↗ Verified 2026-08-18 |
| SMTP relay | None Source ↗ Verified 2026-08-18 | Paid add-on Source ↗ Verified 2026-08-18 |
| REST API | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| Webhooks | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| Automation | Advanced workflow Source ↗ Verified 2026-08-18 | Visual builder Source ↗ Verified 2026-08-18 |
| Segmentation | Advanced Source ↗ Verified 2026-08-18 | Advanced Source ↗ Verified 2026-08-18 |
| A/B testing | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| SMS | Native Source ↗ Verified 2026-08-18 | Paid add-on Source ↗ Verified 2026-08-18 |
| Landing pages | Native Source ↗ Verified 2026-08-18 | Native Source ↗ Verified 2026-08-18 |
| Forms | Yes Source ↗ Verified 2026-08-18 | Yes Source ↗ Verified 2026-08-18 |
| Deliverability tools | Advanced Source ↗ Verified 2026-08-18 | Not verified No source Unverified |
| Dedicated IP | Native Source ↗ Verified 2026-08-18 | Not verified No source Unverified |